How diez.md uses Gemini to translate journalism for Gen Z
diez.md came to the Warsaw workshop with a clear mission: they want to utilize Artificial Intelligence in a manner that is "effective, ethical, and creative". As a Moldovan newsroom serving a younger, digitally native audience, their challenge isn't just discovering the news—it is packaging it in a way that stops the scroll.
The Challenge: The Attention Economy Great reporting often dies in the distribution phase. A 1,000-word investigative piece on local infrastructure is essential for democracy, but it often fails to compete with fast-paced entertainment content on TikTok or Instagram Reels.
Resource Gap: Creating a compelling video script, writing SEO hooks, and designing a carousel for Instagram takes as much time as writing the article itself.
Format Fatigue: Reposting the same link to Facebook is no longer enough to reach youth audiences.
The Solution: Gemini as the "Social Media Producer" The diez.md team uses Gemini not to write the news, but to remix it. They treat Gemini as a creative producer that sits next to the journalist, ready to brainstorm format adaptations instantly.
The Workflow:
The Input: The journalist pastes the draft of their finished article into Gemini.
The Prompt: “Act as a social media manager for a youth-focused news outlet. Take this article and generate 3 output formats: 1. A 60-second TikTok script with a hook in the first 3 seconds. 2. A 5-slide Instagram Carousel outline (visual description + text overlay). 3. A 'TL;DR' summary for our Telegram channel with emojis.”
The Refinement: The editor reviews the scripts, ensuring the tone matches diez.md’s voice, and hands the script to the video team.
The Outcome: Creative Velocity This workflow solves the "creative block" that often slows down social media production. It ensures that every serious piece of journalism gets a fair chance to go viral.
Engagement: Transforms "dry" news into native social formats that younger readers actually consume.
Efficiency: Reduces the time from "Article Published" to "Video Posted" by hours.
Creativity: Allows the team to spend energy on filming and visuals, rather than staring at a blank page trying to write a script.