How To Plan Virtual Events That Engage Your Audience

If you’d already seen the quirky 1995 comedy “Mallrats,” you might not have been tempted to tune into the Facebook Live screening on April 20 — except for the fact that writer-director Kevin Smith was watching along with you, sharing fun facts about the film as it unfolded. In that case, even the most familiar viewer might have perked up and showed renewed interest.

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Getting Started with Virtual Events. A Resource List from Revenue Lab at the Texas Tribune