Why online events are boring, and how to make them better.

Since a worldwide pandemic has recently upended day-to-day life for every person living on planet earth, you’ll know that many industries have also been affected by the economic repercussions of COVID-19. The events industry was probably one of the first to take a hit. As an event designer and producer I spent most of February and March frantically trying to help clients cancel, reschedule (then eventually re-cancel), or move things online. It seemed like every event ever scheduled in early 2020 was suddenly pushing out messages that they were <em class="gk">MOVING ONLINE (!!!!)</em> with lots of exclamation points to hide the fact that everyone was freaking out.