Vlad Ursulean is a writer and an editor for Casa Jurnalistului (The Journalist's House). He had started his adventure with journalism it in 2012 in a squat. He and his friends slowly built up an audience with a guerrilla-video-and-social-media approach, coupling live reporting from protests with hard-hitting multi-part investigations. They also published immersive long-form travel journalism, like traveling with refugees from Turkey and walking the Black Sea coast. In this way, Casa Jurnalistului slowly built up a sterling reputation and a loyal audience of subscribers.