How PinkNews reimagined itself to reach Generation Z – Benjamin Cohen & Ellen Stewart

Maps
Written By Jakub Górnicki
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PinkNews launched on Snapchat in late July and has quickly built a huge audience, reaching 35m users since launch. Benjamin Cohen, CEO & Editor-In-Chief for PinkNews, and Ellen Stewart, Head of Content/Snap Editor for PinkNews, explain how they reimagined PinkNews content for an audience primarily under 24, and how attitudes towards LGBT+ issues have radically changed among Gen Z.

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Jakub Górnicki
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