How Texas Tribune Revenue Lab is reinventing events for digital?

💻 RevLab is a training and innovation center within The Texas Tribune, a statewide, nonprofit news organization based in Austin, Texas. 👇

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- How engage audience in online events? How to organize online workshops? What online workshops offered to people? Which technological tools can be used to organize online events and workshops? - Rodney tells us how Texas Tribune’s Revenue Lab transformed live events to virtual during pandemic.

Who is Rodney Gibbs?

Rodney Gibbs leads the Texas Tribune’s Revenue Lab. Launched in 2020, RevLab helps newsrooms around the world adopt the Tribune’s playbook for financial sustainability, and it experiments with new revenue ideas, which it tests locally and then shares freely. A TV writer turned entrepreneur, Rodney founded and sold two digital media companies before joining the Tribune in 2012 as its chief innovation officer. In 2015, he became the Tribune’s first chief product officer. Rodney is a board member of the Online News Association, an organizer of Hacks/Hackers Austin, and a past board member of KLRU/Austin PBS, KUT/Austin NPR and the Austin Film Society. Outside of work, he’s passionate about film, record collecting and coaching his son’s baseball team. Rodney has a bachelor’s degree from Rice University and a master’s degree from the Michener Center for Writers at the University of Texas at Austin.